CleanTechies Podcast
#171 Regenerative Farming, Carbon Credits, Smallholders, Global Protocols & More w/ Josh Knauer (ReSeed)

#171 Regenerative Farming, Carbon Credits, Smallholders, Global Protocols & More w/ Josh Knauer (ReSeed)

🌎 Welcome back to the CleanTechies PodLetter, founder edition.

Today, we are talking to Josh Knauer from ReSeed

In today’s conversation, we discuss…

  • Why regenerative ag is the best form of carbon capture

  • How Josh is building both the technology and a global protocol to support their methodology

  • What’s worked with them collaborating with smallholder farmers

& More. Enjoy today’s episode, and let us know your thoughts in the comments

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The Guest: Josh Knauer

Josh is the Co-Founder of ReSeed, creating premium carbon assets that directly compensate farmers globally for drawing down carbon.

Josh has gone from deep in the Amazon rainforest and across the African Savanna to help indigenous tribes implement business strategies to protect their land and culture, to the board rooms of Fortune 100 companies, and startups, universities and non-profits in between. President Barack Obama asked him to join the President's Council of Advisors on Science and Technology to help think through and implement open data initiatives throughout the federal government.

He is also a serial tech entrepreneur, two companies of which were acquired by publicly traded companies.

He has served on a wide range of local, national and international non-profit boards, including the Social Venture Network and WQED Multimedia. He also has been a frequent speaker at events like SXSW, AdWeek, the International Television Festival and many universities.

The Startup: ReSeed

Carbon Credits, Regenerative Agriculture, Smallholder Farms

One-liner: creating carbon assets that directly compensate farmers globally for drawing down carbon

ReSeed brings carbon credits directly from farmers to the market. They are an end-to-end platform that incentivizes farmers to protect and remove carbon. Their unique business partnership with farmers helps combat climate change at scale.

They believe that:

  • There is still a viable window of time to solve the climate crisis

  • Market forces can inspire billions of people and companies to participate in reversing climate change

  • An auditable, transparent and trustworthy data ecosystem is critical to make these changes happen

Their vision is that soon, growing food will be recognized as essential to restoring the ecosystems that sustain us; farmers’ contributions to the health of the planet will be justly valued, and climate change can be stopped and reversed.

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📝 Show Notes:


  • 03:12 ReSeed

  • 06:35 Engaging with Farmers through Local NGOs

  • 08:03 Process of Onboarding Farmers and Issuing Credits

  • 11:23 Stabilizing Farmers on the Land

  • 30:07 Partnering with Farmers as Business Partners

  • 33:40 Photosynthesis as Carbon Capture

  • 35:42 The Trading Desk and Receipt Marketplace

  • 40:53 Maintaining the Highest Integrity Carbon Credits

  • 48:25 Announcing Partnership at COP28

  • 51:43 Investing in Nature-Based Solutions

  • 56:35 Takeaways


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Here’s the thing: Somil and I both have day jobs, so if you’re in the helping mood, we both have an ask for you today.

Somil: I’m currently seeking to connect with founders in the built environment space for a project I’m working on. If you’re in that space, schedule a chat here!

Silas: As many of you know, my day job is solving people’s hiring headaches in climate - do you have a hiring headache? Well, let me be your Advil. (booking here)

🙏🏽 Thanks for tuning in, and see you all next episode!

CleanTechies Podcast
CleanTechies is a Podcast and Newsletter where Somil & Silas interview the leading ClimateTech Founders and Investors to share their advice and journeys with other Founders and Investors to help others succeed.